Below is an example of a customer from Illinois and his initial requests in creating his logo: Charles Hickory “Chuck Hicks” has a tax service. He wants something that is eye catching. He likes yellow and black, but he thought of something colorful too. He really likes the old world fonts and the one that looks a little “clowny” , he thinks it will show people he’s not a “boring” tax guy. Which is why he wants to use Chuck Hicks, that’s what people call him. And he does their books for them. So that’s where he came up with the name. As you look at the following examples, keep these questions in mind: Who would you trust? Is it clear what they all do? Does it look professional? Is it memorable? Clear? Legible? |
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The first example is a little straining on your eyes, not to mention hard to read. The logo achieved the old style of script, and brought some fun in with the font at the bottom, and also brought in the yellow and black that Chuck likes. If you saw this logo would you be able to identify what the logo represented? Would it create enough confidence that you would call to set up an appointment? |
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The second example, is also a little straining on your eyes, especially the blue “B” within the purple circle. The logo achieved the colorful look Chuck was going for and used a clowny font that he was sure to like. But kept it down-to-earth with the font at the bottom. You’d trust him with yoursocial security number right? |
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| This logo designer read between the lines. Chuck likes the dark and the light contrast, as in black and yellow. He wants something fun, unique, but something that people will trust. And it is essential that people know what he does. Instead of using his nick name, they chose to use his full name, a strong name that in itself instills a sense of trust and experience. |  |
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Now, who would you choose?
Main Entry: logo type
Pronunciation: \ˈlȯ-gə-ˌtīp, ˈlä Function: noun
Date: circa 1816
1 :a single piece of type or a single plate faced with a term (as the name of a newspaper or a trademark
2 :an identifying symbol (as for use in advertising)
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